Attract - Find Veteran Talent
Place veterans in a role that can make an impact immediately on your business - The Green Burial Pre-Planning Specialist
This role offers funeral service providers an opportunity to expand green burial offerings, increase pre-need sales, and strengthen community engagement.
For veterans, it’s a chance to build a meaningful career in a growing, eco-conscious industry while utilizing valuable skills gained in service. As a Green Burial Pre-Planning Specialist, you will educate and guide families through environmentally friendly burial options and contribute to the growing movement toward sustainable funeral practices.
This position is ideal for mission-driven individuals with strong interpersonal skills who want to make a lasting impact—both for families and for the planet.
Shape the Future of Green Burial
Green Burial Is Now Available at National Cemeteries
The VA has introduced green burial sections in three national cemeteries:
National Memorial Cemetery of Arizona (Phoenix, AZ)
Pikes Peak National Cemetery (Colorado Springs, CO)
Florida National Cemetery (Bushnell, FL)
These pilot programs reflect a growing commitment to sustainable burial options.
Aging Vietnam Veteran Population Represents a Key Market
There are over 6 million Vietnam-era veterans alive today.
Their average age is around 75 years old, meaning a significant number are considering end-of-life planning now.
Veterans Trust Fellow Veterans
Many veterans prefer discussing end-of-life options, including celebration of life, with someone who shares their experiences.
A veteran specialist can bridge the gap between traditional funeral services and the increasing demand for green burials.
The Market Opportunity Is Strong for Funeral Homes
Green burial interest is growing due to consumer demand and environmental benefits.
With over 18 million veterans in the U.S., funeral homes can make a significant return on investment by hiring a veteran for this role.
Positioning a veteran in this role differentiates a funeral home as veteran-friendly and environmentally conscious, enhancing its reputation and long-term profitability.
Why Hire a Veteran Green Burial Pre-Planning Specialist?
By hiring a Veteran Green Burial Pre-Planning Specialist, funeral homes can tap into a growing market, build trust within the veteran community, and establish themselves as leaders in sustainable end-of-life care.
Green Burial Pre-Planning Specialist
Key Responsibilities:
Client Engagement & Services
Consult with families, listening to their unique needs, cultures, and preferences while providing green burial solutions aligned with green burial providers’ values.
Present eco-friendly service options using electronic presentations and in-person meetings, including green burial practices.
Escort families on cemetery tours to showcase green burial plots, explaining the environmental benefits of available options.
Lead Generation
Generate leads by networking, attending green funeral services, and obtaining referrals from satisfied families.
Conduct prospecting activities for at least 1–2 hours daily to identify new customers interested in pre-need planning.
Maintain and update leads in CRM systems (e.g., Salesforce), tracking activity levels .
Life Insurance License as required by state regulatory boards.
Collaboration & Teamwork
Partner with funeral directors, cemetery staff, and other team members to deliver seamless, high-quality service.
Communicate family needs and concerns to the team to ensure all aspects of service are aligned with expectations.
Represent the green burial providers in community and civic organizations, promoting green burial practices and generating awareness.
Professional Development
Stay updated on local, state, and federal regulations concerning funeral services and green burial practices.
Complete Green Burial and Life certifications and training programs within 6 months of hire.
Pursue ongoing education in the green funeral industry, including attending workshops and obtaining relevant certifications.