Retain - Foster Long-Term Business Success

Our tailored consulting services help you maximize the impact of your veteran talent, ensuring they thrive while driving the growth of your green burial business.

CoachFirst™ Consultation

Are you not sure if coaching is right for you?

We combine the expertise of seasoned business professionals and green burial experts to deliver actionable insights and strategies to maximize impact and growth.

  • Our coaching program is designed to address both business operations and green burial best practices, ensuring seamless integration of sustainable services.

  • We pair you with experienced professionals—business consultants and green burial experts—who work together to elevate your services and expand your reach.

  • Each session is tailored to your specific goals, whether it's streamlining processes, enhancing customer experiences, or driving greater community engagement.ext goes here

  • Through strategic planning and mentorship, we help you position your business as a leader in the eco-friendly deathcare market.

What’s the CoachFirst™ Consultation Approach Like?

Monthly Calls: Two bi-weekly coaching calls per month, each lasting approximately one hour.

Purpose of the Calls These coaching sessions are designed to provide tailored guidance to clients, helping them integrate green burial practices, optimize operations, and establish themselves as leaders in the eco-friendly death care market.

Topics will vary based on client needs but may include:

  • Guiding clients in setting clear and actionable goals for their green burial initiatives.

  • Helping clients establish sustainable financial models for their green burial services.

  • Developing strategies to promote eco-friendly death care services effectively.

  • Strategies for educating communities and engaging clients about green burial benefits.

  • Support for educating funeral home and cemetery staff on green burial practices.

  • Establishing metrics to evaluate the impact and effectiveness of green burial initiatives.

Roles and responsibilities:

  • Responsible for sharing updates, setting the session’s focus, and actively engaging in discussions. Their participation drives the session's outcomes and ensures their specific needs are addressed.

  • Provides in-depth knowledge and guidance on green burial practices, certification, compliance, and community engagement. They offer actionable insights and support the client’s understanding of sustainable death care practices.

  • Facilitates the call, ensuring the agenda is followed and discussions remain productive. The consultant will also align the client’s goals with broader business strategies, such as financial sustainability, marketing, and operations.

What to Expect as a Green Burial Provider:

  • Each call is structured around your current challenges and goals, whether it’s improving marketing efforts or enhancing client engagement.

  • Work directly with a business consultant and a green burial expert to ensure your services align with sustainable best practices and meet the needs of eco-conscious families.

  • Each session concludes with clear, customized action items to help you continuously refine your operations and drive measurable progress between calls.

Scenario Call: Expanding Green Burial Options for Veterans

Call Flow:

1. Opening (5-10 minutes)

🔹 Consultant: “Last time, we discussed outreach strategies for engaging veterans' organizations and highlighting green burial options. How has progress been on those action items?”
🔹 Client: Shares updates, including challenges in connecting with local veteran groups and educating staff on the unique benefits of green burial for veterans.

2. Focused Discussion Topics (40-45 minutes)

Topic: Developing a Marketing Strategy to Attract Veterans to Green Burial Services

  • Topic: Targeted marketing strategy for veterans and their families.

  • Goal: Identify three key marketing messages to position green burial as a meaningful option for veterans.

  • Objective: Create a draft outline for a marketing plan tailored to veterans' values and needs.

🔹 Collaboration:
The green burial expert provides insights on how other funeral homes have successfully partnered with veteran organizations, VA cemeteries, and sustainability-focused groups to increase awareness and trust.

3. Strategic Collaboration (10-15 minutes)

🔹 Consultant and expert help the client identify actionable steps, including:

  • Developing targeted messaging around honoring veterans’ service through sustainable burial options.

  • Creating a social media and email campaign highlighting veterans who have chosen green burial.

  • Partnering with local American Legion and VFW chapters to host an educational workshop.

  • Exploring opportunities to get VA cemeteries involved in the discussion.

🔹 Short-Term Goal:

  • Schedule and promote a veteran-focused workshop on the environmental and memorial benefits of green burial.

4. Wrap-Up (5 minutes)

🔹 Summarize action items: “You’ll work on drafting three key marketing messages, reach out to local veteran organizations, and schedule a workshop to introduce green burial options to veterans in your community.”

🔹 Confirm next session focus: “Next time, we’ll review your marketing draft, discuss veteran testimonials, and refine your outreach approach.”

“The power of coaching lies in its ability to shift your focus from day-to-day tasks to big-picture strategy—just a few hours a month working on your business instead of in it can be the key to unlocking long-term growth, efficiency, and success.”
— Kenny Johnson, Founder